Designing what’s next
Highlights from my work across health, wellness, fitness, commerce, finance, education, and tech—helping teams innovate and shape the future, one experience at a time.
Nike, Advanced Innovation Collective
Research & Design Strategy
At Nike’s Advanced Innovation Collective (AIC), I lead research at the intersection of athlete behavior, fitness, and wellness—uncovering insights to help athletes push past limits, build healthier habits, and reach their full potential. As Nike’s digital innovation team, AIC uses AI, data, and emerging tech to create next-gen products and experiences.
Image credit: Nike AIC Video, Ty Frey
IDEO- Boston & San Francisco
Project Lead, Design Strategy & Research
At IDEO, I honed my ability to steward large-scale, human-centered initiatives. I led research and design strategy across digital, physical, and service design, including a two-year engagement with MassMutual to create Society of Grownups—a venture that redefined financial literacy through brand, digital experiences, and a first-of-its-kind brick-and-mortar clubhouse.
Evidation Health
Design Director
At Evidation Health, I took on the challenge of integrating design into healthcare technology—establishing a design team and embedding human-centered thinking into product development to help individuals and companies understand the everyday behaviors that drive better health outcomes.
Image credit: Harvard Business School Digital Initiatives
Tia Women’s Health
Design Strategy & Research Partner
My work with Tia Health deepened my focus in women’s health, where I partnered with the founding team to define Tia’s core patient experience— as they were seeking to standardize their “secret sauce” to scale their care model across care clinics and their digital platform.
Image credit: Tia Health
Remind Tutoring
Design & Product Development partner
In partnership with Remind, I led the research, design and build of a new online tutoring platform, expanding their K-12 services. We started with foundational research to validate the opportunity, developed a strategy for on-demand tutoring, and co-created with teachers and students. After launching Remind Tutoring in 2019, we continued refining and scaling the platform with an insights-driven growth strategy.
Image credit: Remind
Good Eggs
Design Strategy & Research Partner
At Good Eggs, I led a strategic research initiative to reimagine their digital experience—spending time with families to understand how they shop, cook, and gather. The insights shaped a 3–5 year product roadmap and a suite of digital concepts, laying the foundation for a more intuitive, human-centered ecosystem that supports modern family life.
Image credit: Annd Engstrom & Good Eggs
Additional Partnerships
Companies/Organizations:
Everlane
Cora Life
Amend/UCSF
Kapor Center
Closed Loop Partners
Vaniam Group
Jupiter Grocery
Hyfe Foods
Design Agencies:
Eleven Design
Blumline Design
Thrive Thinking
Love Street & Co
Be Clear