Hello! I’m Anna
I see possibility where others see ambiguity.
For over two decades, I’ve led strategy and innovation at the intersection of design and human experience—guiding organizations through complexity to create transformative products, services, and ventures.
With deep expertise in building new products and services from the ground up, I bring together user-centered research, vision-setting, and hands-on execution—guiding teams from early concept through prototyping to implementation.
My work spans IDEO, Nike’s Advanced Innovation Collective, Tia Health, and Evidation Health, where I’ve shaped new ventures and care models, embedded design into health technology, and redefined digital user experiences across financial wellness, education, healthcare, fitness, and women’s health
Say hello- anna.engstrom.studio@gmail.com
My design principles
These principles guide how I show up, lead teams, and turn ideas into action.
Start With Possibility
I believe every challenge holds potential. It’s an invitation to imagine what could be—and move toward it with creativity and intention.
How I show up: I reframe constraints as opportunity and lead with an abundance mindset.
Co-Create What Matters
I believe the best solutions are built together. When diverse voices come together in true collaboration, we unlock ideas no one could have imagined alone.
How I show up: I create space for shared ownership, trust, and collaborative momentum.
Lead With Empathy, Always
Empathy isn’t soft—it’s a strategic superpower. When we understand others deeply, we design with integrity and care.
How I show up: I listen deeply, suspend judgment, and center the lived experience of others.
Move Through Uncertainty
Ambiguity is fuel for innovation. I don’t wait for perfect clarity to get started.
How I show up: I take imperfect steps forward, prototype to learn, and stay fluid as I navigate complexity.
Relationships Drive Results
Real impact begins with people—not features or deliverables. Motivation, trust, and emotional truth drive meaningful outcomes.
How I show up: I prioritize relationships, team energy, and human needs in everything I build.
Design For and With People
Real impact comes when we include people in the process—not just design for them, but with them.
How I show up: I collaborate closely with users, stakeholders, and teams to co-create experiences that resonate.