Designing for Human Potential

For over two decades, I’ve led strategy and innovation at the intersection of design and human experience—guiding organizations through complexity to create transformative products, services, and ventures. 

With deep expertise in building new products and services from the ground up, I bring together user-centered research, vision-setting, and hands-on execution—guiding teams from early concept through prototyping to implementation.

My work spans IDEO, Nike’s Advanced Innovation Collective, Tia Health, and Evidation Health, where I’ve shaped new ventures and care models, embedded design into health technology, and redefined digital user experiences across financial wellness, education, healthcare, fitness, and women’s health.

  • “We’re so grateful for our opportunity to have worked with Anna. She helped us articulate the core aspects of what makes up the “Tia Experience” — critical work to the company, as we sought to standardize our ‘special sauce’ at scale. Her unique ability to simplify complex topics and create structure from noisy quant & qual data was essential to making this project a success. Further, her welcoming personality helps workshop participants open up fully, generating the highest quality insights.”

    Ari Kruger, Chief of Staff to President

    Tia | The new standard of care for women

  • "Anna was the perfect match for our team as we set out to validate a new market opportunity to expand our business and build a new service platform. Anna's unique skillset as a user researcher AND designer allowed her to guide our team through the entire design thinking process from user research to design and implementation. " "During our close partnership with Anna, she has helped us build our own internal design thinking muscles and show our leadership the power of insight driven strategy and design. "

    Edith Chao, Product Lead

    Remind Hub & Online Tutoring

  • "Anna is a master at bridging strategic problems with creative solutions. She's a deeply experienced project lead and a wonderful collaborator. We worked together for 4 years at IDEO, and I witnessed her craft first-hand. Her calm confidence and empathy makes her a best-in class partner. We worked together to bring a new-to-world financial services business to life, and Anna acted as project lead and key service designer. She led a large multi-disciplinary team, through research, design, and implementation while navigating a client organization that was learning it's innovation infrastructure in real-time. I can't recommend Anna enough for leadership roles that require hybrid thinking, deep design and innovation experience, and world class collaboration."

    Ashley Shaffer, CMO

    Redscout | A brand consultancy [previously IDEO]